Chef Katie: A Facebook Page for Meal Prep

I have created a Facebook page full of helpful tips, tricks and ideas for meal prepping. Eating healthy can be time consuming and expensive. My page allows users to easily access tips on how to eat healthy on a budget as well as prepare healthy meals in a flash. These meal prep ideas and tips are great inspiration whether you are new to the idea of meal prepping or a seasoned vet! Enjoy!

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Old Spice build brand recognition using social media

Old Spice is a men’s grooming brand targeted towards young adults. Old spice produces soap, deodorant, body wash, body spray and men’s fragrances. Since its founding in 1934, the brand has been well known for its quality men’s grooming products. However, after the introduction of their new product line of body washes, the company took a turn for the worst and started loosing customer interest and loyalty. In 2006 the company implemented a new advertising agency, Wieden+Kennedy in hopes of reestablishing the company’s consumer base.

In 2010 the company released the popular “Your Man Could Smell Like This” ad and grew into a cultural icon after their Super Bowl Ad that same year. Ever since, Old Spice has used social media as a means of engaging with consumers and creating a fan base like consumer following. The company uses a variety of social media platforms to engage with their audience.

Twitter has become a popular form of social media for the company. Old Spice combines YouTube into their Twitter interaction by sending personalized video responses to select tweets. These personalized tweets grab audience attention and expand their audience by responding to well known Twitter users such as Ellen DeGeneres and Ashton Kutcher. This twitter campaign has sparked conversation world wide due to the ability to retweet and share the YouTube video responses. Old Spice continues to be innovative and comical in their means of marketing on social media in order to keep the consumer attention within their target audience.

Old Spice Social Media Use

http://www.jeffbullas.com/2011/08/30/11-social-media-marketing-lessons-from-the-old-spice-campaign/

http://www.digitalbuzzblog.com/old-spice-twitter-social-video-replies/

 

 

My Introductory Blog Post- Katie Stanton

My name is Katie Stanton and I am a Senior Mass Communications major with a concentration in Public Relations as well as a minor in Marketing.  I enjoy spending time outdoors and being active. I also like cooking and spending time with my friends. I have very little experience with blogging however I know that in my future career it will be important to understand how to blog in an effective way. I am looking forward to getting a better understanding of blogging and creating my e-portfolio.

When it comes to social media I stick mostly to Facebook and Instagram. I use Facebook mostly to keep up with relatives and friend through posts and pictures. It is a great way for my large family to keep in touch since we are scattered across the country and only have the opportunity to see each other during the holidays. Instagram is a great way to keep up to date with what is happening in the lives of my friends as well as my favorite celebrities. I have also really fallen in love with the hilarious “meme” accounts that post funny pictures that are often very relatable to mine and my friends every day lives. It has also become a great place to get up to date news and the latest happenings around the world. The use of hashtags makes it easy to see what is trending in the world around me.